Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.
Digital branding develops an individual or organization’s identity, visibility and credibility in the community that interacts with the business online or through other digital mediums.
This makes digital branding essential for creating and establishing a brand’s story and presence in the digital world. Digital branding involves a complete digital media manipulation strategy that goes beyond standard online tactics commonly seen with Internet branding, like posting daily tweets, promotional or email blasts.
As opposed to digital marketing, branding aims to create connections between consumers and the product or service being delivered, so that brand recognition is established in the digital world.
Brand establishment involves four key points:
1) Building a digital brand story.
2) Creativity in digital media and marketing.
3) Digital content distributed to channels based on consumer’s data analytics and habits.
4) Creating digital brand concepts and relationships.
ONE. Digital Branding Services: