Concept photography/videography is a mystifying field for many. What defines a photo or video as being “conceptual”, what makes a conceptual idea conceptual. Conceptual photography/videography alternately seems to occupy an ivory tower, isolated from the rest, or is so vaguely defined that this type of photography/videography just blends in with the rest. Conceptual photography/videography precisely is the concept, subject, interpretation, use of symbols and aesthetics in conceptual enviroments.
Conceptual photography/videography is, first and foremost, about the concept of the photo or video. A conceptual photographer is trying to bring some message about to the viewer, be it a political advert or a social commentary or an emotional outcry. There is some level of abstraction, thus, in a conceptual photo: the image is not an explicit example of the concept, but a general expression of the idea of the concept.
Conceptual photography/videography makes healthy use of graphical symbols to represent ideas, movements, moods, anything and everything that the photographer might want to include in the message of their photograph/video.
Symbols with strong, well-established connotations are usually used, from racy red lipstick to a bleeding heart, shamrocks and clovers to a green dollar bill.
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